THRESHOLD

The largest owned brand at Target was repositioned, clarified and re-launched as Threshold—the largest rebranding effort in Target’s history.

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Sam’s Club Holiday Media Event

To kickstart their #BringTheMerry Holiday campaign, Sam’s Club invited Media, PR and Influencers into a high-key Holiday experience highlighting their exclusive products with an indoor ice skating rink, delectable sweet shop, ultra play room, and inspirational decor ideas.

CIBC Experience Center

Implementing leading-edge digital technology to immerse shoppers in the brand’s promise in real-time, CIBC has transformed window shopping into a captivating, personalized retail experience at Yorkdale Mall in Toronto.

Princess Diana: A Tribute Exhibition

Visitors are transported into the life of world-famous royalty through the designer fashions, personal effects and historic items of the “People’s Princess” and the family and friends important in her life.

YOOBI

An exclusive launch at Target for a brand that set out to be the "Tom’s Shoes" of School Supplies. We started with a story about a brand with a mission to help classrooms in need and built a launch campaign that supported that story via video, in-store signing, print ads and social media.

NATE BERKUS at TARGET

Design partnerships are mainstay at Target and it is critical to the maintain the designers’ unique brand personality while giving reverence to the rigorous standards required to make the product saleable in the physical and online presence of a mass market retailer.

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UGG Marley Family Holiday Campaign Event

One Love. One Heart. One intimate media event bringing to life UGG’s Holiday Campaign featuring Ziggy Marley and his family with a performance by Ziggy, a fire-lit dance floor, Jamaican food and cocktails, and a sparkling display of holiday merchandise.

Target In-Store Billboards

Billboard-scale navigational signage that supports Target’s repositioning as an iconic style leader in Home.

Kid Made Modern

When Todd Oldham created a book in response to diminishing art programs in schools, it sparked the Kid Made Modern product line launched exclusively at Target. Its all about making art and craft accessible to kids everywhere.

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UGG 12x12 @ Paris Fashion Week

A year of California. One night in Paris.
UGG launched their 12x12 sneaker collection by bringing style trailblazers, pinnacle sneaker-head media, retail partners and influencers together for a fabulous night of iconic design during the world’s biggest fashion moment.